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Dispatches from #FIE2013

Can an ingredients giant be a true innovator? Yes we can, says Beneo chief

By Shane Starling+

04-Dec-2013

Beneo CEO Matthias Moser, PhD, shares his vision of how a European ingredients giant stays ahead of the innovation curve, built on a bedrock of age-specific nutrient solutions – even if rising obesity and diabetes rates suggest there remains much work to do.

“We actually believe that being an innovator today really means you need to understand market trends and consumer requirements just sooner than others do. So that is how we see innovation,” said Dr Moser at FIE recently.

“As soon as we understood what the consumer, what the market wants, you are the one who shall be able to provide solutions faster than others, concepts faster than others And that’s our interpretation of being an innovator in a very interesting segment of the market.”

Addressing the diabetes-obesity pandemic, Dr Moser said the situation was likely to get worse before it got better in both developed and developing countries, placing ever greater responsibility on ingredients vendors to deliver healthy solutions.

“In the course of this development we are sure the understanding of preventing such development …will become an even stronger development in the market.”

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