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DISPATCHES FROM INTERBEV 2012, LAS VEGAS

Twenty-twenty vision: Analyst finds 20 words for 20 years of future beverage trends

By Ben Bouckley , 18-Oct-2012

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Speaking from the show floor of InterBev in Las Vegas, Richard Hall, founder and chair of Zenith International reveals 20 words to sum up themes and trends for the next 20 years, then sums up six decades in six words.

"It's quite a risk and a challenge to do this, but I felt that the three most important words were 'natural', 'functional' and 'individual' drive a large amount of our intent as consumers," Hall told BeverageDaily.com.

Hear Richard Hall, a renowned food and beverage analyst and forecaster, reveal his remaining key words in this podcast recorded with Ben Bouckley at the InterBev 2012 trade show in Las Vegas.

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