Breaking News on Food Marketing and Retailing

Headlines > Products & Marketing

Loading...

DuPont on EU probiotic health claim ban: “Mention specific strains”

By Shane Starling , 21-Nov-2012

Giant of probiotic supply, DuPont, is not afraid to admit its European business has been altered by the rejection of probiotic health claims under the EU nutrition and health claims regulation (NHCR).

The term itself will be banned as a marketing tool across the European Union from December 14, 2012, but Michael Bond, DuPont Nutrition and Health, health platform leader in Active Nutrition, explained why the company remains optimistic about the multi-billion euro sector.

 “It is clearly going to affect our business,” he said. “The fact that our customers are now having to remove that from labels is clearly a challenge.”

“Our recommendation is to use content claims. To mention the specific strains.”

While that is the new marketing reality, the company continues to invest heavily in research that addresses the scientific requirement reality.

“We are clearly now conducting our studies in line with the recommendations and recommendations from EFSA and the Commission. It is something we are fully aware of in the study design process; in the execution process. We are thinking immediately from the point of view of the submissions that we would then make for the claims.”

Bond also spoke of the international impact of the EU’s strict health claim rules.

Little consumer choice in crisp category

Little consumer choice in crisp category

Consumer choice has been tainted by too few brands dominating the crisp category, the...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Innovation for today: Digital tech empowers industry to innovate

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Teatime tweets drive food manufacturers’ sales

Teatime tweets drive food manufacturers’ sales

Timing social media posts to reach customers at key times of the day –...

Global probiotic market to add 50% to €33bn by 2018: Analyst

Global probiotic market to add 50% to €33bn by 2018: Analyst

Ewa Hudson

Global head of health and wellness research , Euromonitor International

Festive video insights: Mintel experts offer up highlights and predictions

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we...

The European food industry: Health claims, recession and global competition

The European food industry: Health claims, recession and global competition

We gave the European food industry a check-up at this year’s Food Ingredients Europe...

Leatherhead’s top 3 new products at FiE

Leatherhead’s top 3 new products at FiE

Steve Osborn

Business Innovation Manager , Leatherhead Food Research

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

High-protein bread could bake up a storm: Euromonitor

High-protein bread could bake up a storm: Euromonitor

Diana Cowland

Senior Analyst, Health & Wellness, Euromonitor International

Bakeries struggling with calls to cut salt, sugar and fat

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Sinéad Doherty, PhD

Founder, AnaBio Technologies

FoodNavigator at FIE: Team round-up – day 1

FoodNavigator at FIE: Team round-up – day 1

FoodNavigator reporters joined 1000s scouring the show floor from the moment Europe’s biggest food...

EU packaging 10-year review will see dramatic changes

EU packaging 10-year review will see dramatic changes

The EU Packaging and Packaging Waste Directive, which sets recovery and recycling targets for...

'Unique' Orang-Utang orange-juice soda with cola scoops Anuga award

'Unique' Orang-Utang orange-juice soda with cola scoops Anuga award

Klaus Dörrenhaus, CEO of German company KDM, tells Ben Bouckley why he chose to...

‘World’s Strongest Cola’ wins CULT shelf space

‘World’s Strongest Cola’ wins CULT shelf space

CULT Energy founder Brian Sørensen explains why the world’s most caffeinated cola outsells Pepsi...

Key Industry Events

 

Access all events listing

Our events, Events from partners...