Breaking News on Food Marketing and Retailing

Headlines > Products & Marketing

Loading...

Food manufacturers plan to attract recruits

By Mike Stones , 03-Apr-2012

Food and drink manufacturers must improve the image of their industry if they are to attract new recruits, warns the Food and Drink Federation (FDF).

The industry faces a tough challenge to recruit 137,000 people within the next five years to replace those who will retire, Terry Jones, FDF communications director told FoodManufacture.co.uk.

Recent research from sector skills council Improve revealed that only 23% of young people would consider a career in food and drink manufacturing. That was evidence of the industry's need to use imaginative solutions to attract both apprentices and graduates, said Jones.

Taste Success

To reach out to recruits, the FDF launched its Taste Success campaign last year.

Earlier this year it launched a digital campaign, featuring video promotions, in order to tempt young people into food and drink manufacturing.

Building a skilled workforce was "fundamental to delivering the FDF's target of 20% growth by 2020", he said.

Jones was speaking after the HR Forum, staged by FoodManufacture.co.uk's sister title Food Manufacture, at the Foodex trade show in Birmingham on Monday March 26.

To read highlights from the forum, click here and here .

For more video news, click here .

Little consumer choice in crisp category

Little consumer choice in crisp category

Consumer choice has been tainted by too few brands dominating the crisp category, the...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Innovation for today: Digital tech empowers industry to innovate

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Teatime tweets drive food manufacturers’ sales

Teatime tweets drive food manufacturers’ sales

Timing social media posts to reach customers at key times of the day –...

Global probiotic market to add 50% to €33bn by 2018: Analyst

Global probiotic market to add 50% to €33bn by 2018: Analyst

Ewa Hudson

Global head of health and wellness research , Euromonitor International

Festive video insights: Mintel experts offer up highlights and predictions

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we...

The European food industry: Health claims, recession and global competition

The European food industry: Health claims, recession and global competition

We gave the European food industry a check-up at this year’s Food Ingredients Europe...

Leatherhead’s top 3 new products at FiE

Leatherhead’s top 3 new products at FiE

Steve Osborn

Business Innovation Manager , Leatherhead Food Research

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

High-protein bread could bake up a storm: Euromonitor

High-protein bread could bake up a storm: Euromonitor

Diana Cowland

Senior Analyst, Health & Wellness, Euromonitor International

Bakeries struggling with calls to cut salt, sugar and fat

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Sinéad Doherty, PhD

Founder, AnaBio Technologies

FoodNavigator at FIE: Team round-up – day 1

FoodNavigator at FIE: Team round-up – day 1

FoodNavigator reporters joined 1000s scouring the show floor from the moment Europe’s biggest food...

EU packaging 10-year review will see dramatic changes

EU packaging 10-year review will see dramatic changes

The EU Packaging and Packaging Waste Directive, which sets recovery and recycling targets for...

'Unique' Orang-Utang orange-juice soda with cola scoops Anuga award

'Unique' Orang-Utang orange-juice soda with cola scoops Anuga award

Klaus Dörrenhaus, CEO of German company KDM, tells Ben Bouckley why he chose to...

‘World’s Strongest Cola’ wins CULT shelf space

‘World’s Strongest Cola’ wins CULT shelf space

CULT Energy founder Brian Sørensen explains why the world’s most caffeinated cola outsells Pepsi...

Key Industry Events

 

Access all events listing

Our events, Events from partners...