The UK-based industry group said the guidelines -Packaging and the Internet: A guide to packaging goods for multi-channel delivery systems - bid to to provide advice on designing packaging that will make these new delivery systems as resource-efficient as possible.
It has been developed with local authority Trading Standards Officers to give guidance to manufacturers and retailers on choosing appropriate packagingfor internet shoppers.
It covers a range of issues including whether retail packs can be simplified for home delivery, could other systems reduce environmental impacts and costs and examines if secondary and/or transport packaging can be eliminated.
“Companies have to rise to the challenge of identifying packaging that is appropriate for delivering goods via a number of different distribution systems to retail outlets as well as directly to consumers at home,” said INCPEN director Jane Bickerstaffe.
Click HERE to read a copy of the guidelines