SUBSCRIBE

Breaking News on Food Marketing and Retailing

Headlines > Products & Marketing

Loading...

Pan-European study reveals packaging trends

By Rory Harrington , 20-Dec-2010
Last updated the 20-Dec-2010 at 12:44 GMT

Lightweighting, recyclability and the development of eco-packaging have been revealed as the key issues for consumers, according to an analysis of packaging trends across seven major European countries by the French trade commission.

FoodProductionDaily.com caught up with Sophie Thillaye, from UBIFrance at last month’s Emballage trade show in Paris to talk about what this major survey uncovered and how it could help packaging manufacturers meet consumer concerns.

The trade development adviser for food and drink explained that different nationalities were expressing varying priorities: Northern European countries such as Sweden highlighted the need for lightweighting of packaging, a concern also backed by the French. But German consumer priorities appear to be focussing more on recyclability in place of lightweighting, while the UK's buying habits appeared to challenge consumer concerns for the need to lightweight food packaging.

The study also found that the desire from consumers across Europe for green packaging made from renewable and edible materials was a long-term trend that was here to stay.

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Breakfast cereal decline: Mintel talks opportunities, challenges

Crunch time: Is breakfast cereal doomed to sink?

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives,...

Beauty chocolate: Astaxanthin in functional confectionery

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

Efrat Kat

Director of marketing and sales, Algatechnologies

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Functional confectionery: What does the future hold?

Which big player will be first on functional confectionery scene?

Adrian Sagman

Vice president of international sales and marketing, Carmit Candy

EU supplements sector presses on for EU botanical acceptance

EU supplements sector presses on for EU botanical acceptance

Alban Maggiar

Chairman, European Health Product manufacturers’ Association (EHPM)

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Strong growth in the Americas and Asia is helping the probiotics industry to strong...

Nutritional snacks? Manufacturers misread consumers, says Datamonitor Consumer

Nutritional snacks? Manufacturers misread consumers, says Datamonitor Consumer

Nutritious snacks have not boomed because manufacturers overwhelmed consumers in a category where indulgence...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

GM camelina matches fish oil omega-3 levels

The road to fish-oil equivalent GM camelina

Rothamsted Research has achieved omega-3 levels comparable to fish oil in its first GM...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

All diets work if you stick to them: Research

Little difference between diets, it's the sticking that counts: Research

Dr Bradley Johnston

senior scientist, the Hospital for Sick Children's Research Institute

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

EU-backed metabolic syndrome project has health claim wins in sight

EU-backed metabolic syndrome project has health claim wins in sight

Nick Henson

Associate director, International Food Network (IFN)