SUBSCRIBE

Breaking News on Food Marketing and Retailing

Headlines > Retail

Yeast extract producers defend ingredient against German backlash

By Jane Byrne , 07-Dec-2011

Loading...

European producers of speciality yeast products are defending the use of yeast extracts in food following claims from consumer advocates such as FoodWatch in Germany that the food industry’s use of such ingredients and labelling around them is deceptive.

FoodNavigator.com spoke to Gerard Hardeman, spokesperson for the European Association for Specialty Yeast Products (EURASYP) and also director of Savoury Ingredients at DSM Food Specialties, about an initiative the body has launched to inform shoppers and retailers about the fundamentals behind yeast extract.

FoodWatch and a German consumer focused website lebensmittelklarheit.de argue that yeast extract should be labelled as an additive, and they claim it is a hidden source of monosodium glutamate (MSG).

Hardeman also reports that retailers in Germany are encouraging brand owners to move away from the use of yeast extracts in their food products.

“We actually welcome the increasing demand for transparency and are glad to explain that yeast extract is a 100% natural ingredient based on yeast,” he said, adding that the ingredient, which is declared as 'yeast extract' on food labels, should not be mistaken with MSG.

As glutamate is part of every naturally occurring protein, it is also present in yeast extract,” added Hardeman.

EURASYP aims to educate consumers and retailers about the production, composition, use and labelling of yeast extract, with leaflets at point of sale.

GM camelina matches fish oil omega-3 levels

The road to fish-oil equivalent GM camelina

Rothamsted Research has achieved omega-3 levels comparable to fish oil in its first GM...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

All diets work if you stick to them: Research

Little difference between diets, it's the sticking that counts: Research

Dr Bradley Johnston

senior scientist, the Hospital for Sick Children's Research Institute

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

EU-backed metabolic syndrome project has health claim wins in sight

EU-backed metabolic syndrome project has health claim wins in sight

Nick Henson

Associate director, International Food Network (IFN)

High-protein bread could bake up a storm: Euromonitor

High-protein bread could bake up a storm: Euromonitor

Diana Cowland

Senior Analyst, Health & Wellness, Euromonitor International

Bakeries struggling with calls to cut salt, sugar and fat

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Breakfast cereal decline: Mintel talks opportunities, challenges

Crunch time: Is breakfast cereal doomed to sink?

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives,...

Beauty chocolate: Astaxanthin in functional confectionery

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

Efrat Kat

Director of marketing and sales, Algatechnologies

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Functional confectionery: What does the future hold?

Which big player will be first on functional confectionery scene?

Adrian Sagman

Vice president of international sales and marketing, Carmit Candy

EU supplements sector presses on for EU botanical acceptance

EU supplements sector presses on for EU botanical acceptance

Alban Maggiar

Chairman, European Health Product manufacturers’ Association (EHPM)

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Strong growth in the Americas and Asia is helping the probiotics industry to strong...

Nutritional snacks? Manufacturers misread consumers, says Datamonitor Consumer

Nutritional snacks? Manufacturers misread consumers, says Datamonitor Consumer

Nutritious snacks have not boomed because manufacturers overwhelmed consumers in a category where indulgence...