Breaking News on Food Marketing and Retailing

Tesco puts British food back on menu

By James Knowles, 12-Oct-2006

Related topics: Consumer Trends

Food retailer Tesco is meeting customer demand by introducing a range of traditional British inspired ready made meals.

British food has now overtaken Italian cuisine as the UK's fastest growing cuisine as shoppers increasingly head for traditional food products like sausage and mash, shepherds pie and Lancashire hotpot.

"The big change for British cuisine has come about because the decline forced food suppliers back to the drawing board to rethink their recipes" said Kathryn Bettles, lead food development manager at Tesco's.

 

British food having surpassed its Italian rival is now second only to Indian food, which remains Britain's food of choice. The British ready made meals market is now worth £221m (€326m) sales data from TNS reveals.

 

The Tesco's range based on UK favorites will include classics such as beef joint with roasted onion and gravy and turkey joint with sage and onion gravy.

 

"In the last few years, ready made meals have evolved into the 'ready-to-cook' format so that people feel they are actually cooking from scratch," said Bettles.

 

Tesco is the UK's leading supermarket with over 250,000 employees and 1,799 stores nation wide.

 

Copyright - Unless otherwise stated all contents of this web site are © 2012 - William Reed Business Media SAS - All Rights Reserved - For permission to reproduce any contents of this web site, please email our Syndication department copyright@wrbm.com - Full details for the use of materials on this site can be found in the Terms & Conditions

© 2012 - William Reed Business Media SAS - All rights reserved.