Products & Marketing
Food Jobs - Europe
Food Jobs - USA
Food Jobs - UK
Consumers have been influenced by inaccurate journalistic notes that have flooded the media regarding the health claim rejections. It is true that the communication of health benefits is necessary to encourage consumers to buy the probiotic products, but manufacturers should understand that they can still do that without having an authorized health claim.
As explained in the article “Alternatives for communicating the health benefits of probiotics” (http://www.idpf-idap.com/En-articles-1-2-2012.html ), there are other information strategies that can be adopted and that have some advantages over the classical health claims. It is time for the manufacturers of probiotic products to recognize that they have other options and to adopt them rather than remaining in a contemplative mode allowing others to destroy their market.
Posted by Martin Macouzet01 February 2013 | 16h16
Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.
We will not publish your email on the site
Back to: Euromonitor “shocked” by EU probiotic decline
Access all events listing
Our events, Shows & Conferences...
Subscribe to our FREE newsletterSUBSCRIBE
Industrial Baking & Snacks
Beverage Technology & Markets
Confectionery & Biscuit Processing
Dairy Processing & Markets
Food & Beverage Development - Europe
Food & Beverage Development - North America
Food Safety & Quality Control
Supplements, Health & Nutrition - Europe
Supplements, Health & Nutrition - North America
Breaking News on the Food and Drink Manufacturing Sector
Food, Beverage & Supplement Development - Asia Pacific
Global Meat Trading and Processing
About us |Site map |
All sites |Recommend this Site |Advertise |Contact the Editor |
Terms & Conditions |