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Breaking News on Food Marketing and Retailing

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Spotlight

Kellogg UK Special K porridge ad banned

Kellogg UK '30% less fat’ Special K porridge ad banned

Kellogg's Special K Multigrain porridge ad claiming fat level supremacy in the market has been banned after...

Elliott review into food supply chain published
Review published in light of horse meat fraud

Elliott Review calls for action to stop food fraud

The UK government has promised action on food laboratories and supply chain audits following the publication of...

Nestlé files patent for kids’ ‘protein balance’

Nestlé files patent for kids’ ‘protein balance’

Nestlé has filed for a worldwide patent for a protein balancing product aimed at children aged 5-15.

UK breakfast boom: Hot cereals up 17.9% in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue...

Asda gluten-free: Pledges to Coeliac UK project nationwide

Asda commits to Coeliac UK’s gluten-free guarantee across all stores

Asda has pledged to stock eight staple gluten-free products across all of its UK stores; a commitment...