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How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

Published: 08-Apr-2015

Is personalised nutrition about to go public in a big way?

Is personalised nutrition about to go public in a big way?

Radek Sali, CEO,Swisse Wellness;

François Scheffler, head, BASF human nutrition; - Loren Israelsen, president, United Natural Products Association (UNPA); Mandy Saven, head, food, beverage and hospitality, Stylus

Nutrigenomics – the idea of optimising nutrition via individualised and/or pooled genetic data – is one that has long promised to revolutionise how we eat – not to mention keeping us healthy and out of hospitals. Are converging technologies about to deliver on its promise?

Published: 07-Apr-2015

Game on: Probiotics & sports performance

Game on: Probiotics & sports performance

Dr Ralf Jäger

Co-founder and partner - Increnovo

Clinical data is building around the role of probiotics to aid athletic performance – from recovery to muscle development to immune defense. We spoke to a leading researcher at Probiota in Amsterdam this month…

Published: 18-Feb-2015

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult and leading academics expressed frustration at what they see as unfair and opaque scientific requirements around probiotic health claims in the European Union – but how much is industry to blame and could social media be a data-sharing saviour?

Published: 17-Feb-2015

Happy Holidays 2014 from William Reed Business Media!

William Reed Business Media Holiday video

The holidays are fast upon us, so let’s put ‘business’ to one side and get into the festive mood. To keep in the spirit of things, we’ve got a ‘gift’ for you – enjoy. Happy Holidays!

Published: 18-Dec-2014

‘The wine world is under attack, and it needs to up its game’, Wine Economist Mike Veseth

‘Wine world is under attack, and needs to up its game’, Wine Economist

Eminent wine writer and economist Mike Veseth warns that the wine world needs to combat the threat of ‘new age prohibitionists’ and authentic, interesting and affordable spirits and beers.

Published: 26-Nov-2014

‘Bringing movie magic to the wine world will win new drinkers’: Direct Wines CEO

Bringing movie magic to wine world will win new drinkers: Direct Wines

Simon McMurtrie

CEO - Direct Wines

Direct Wines CEO Simon McMurtrie insists that bringing ‘some of the magic’ associated with movie and perfume launches into the wine world will entice a new generation of wine drinkers.

Published: 25-Nov-2014

Step change in food firms’ environmental initiatives

Step change for environmental initiatives

Food and drink manufacturers are transforming their impact on the environment and the entries for this year’s Food Manufacturing Excellence Awards (FMEAs) reflect this, according to food industry consultant Jean Feord.

Published: 31-Oct-2014

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

Tesco soft drinks buyer warns brands PowerPoint can be painful

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands not to turn up at the retailer’s HQ with a lengthy PowerPoint presentation but to do something different.

Published: 11-Jul-2014

Crunch time: Is breakfast cereal doomed to sink?

Breakfast cereal decline: Mintel talks opportunities, challenges

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?

Published: 02-Jul-2014

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

Beauty chocolate: Astaxanthin in functional confectionery

Efrat Kat

Director of marketing and sales - Algatechnologies

Algatechnologies sees potential for red seaweed derivative astaxanthin in chocolate coins promoting beauty for the US market.

Published: 17-Jun-2014

French supplements market set for return to 10%+ growth after a ‘not very good’ year

French supplements market set for return to 10%+ growth after a ‘not very good’ year

Alban Maggiar

Chairman - Synadiet

The French food supplements market is set for double digit growth this year as the sector adapts to changing EU regulations around health claims, according to the chairman of the country’s biggest trade group.

Published: 10-Jun-2014

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director - Holger Riemensperger, Frutarom general manager, Health Business Unit

Botanical adulteration, like doping in sports, is a problem that can be controlled but never totally resolved, but what is being done about it? Here the world’s biggest botanical players debate their attacks on the problem.

Published: 03-Jun-2014

Which big player will be first on functional confectionery scene?

Functional confectionery: What does the future hold?

Adrian Sagman

Vice president of international sales and marketing - Carmit Candy

The functional confectionery market is awaiting a big player and private label maker Carmit Candy gives its tip on which it’s likely to be.

Published: 27-May-2014

EU supplements sector presses on for EU botanical acceptance

EU supplements sector presses on for EU botanical acceptance

Alban Maggiar

Chairman - European Health Product manufacturers’ Association (EHPM)

It has been a tumultuous few years for the European food supplements sector as it has had to learn to live under the world’s toughest health claims regime. Marketing strictures may be tighter than ever but the sector is in a good place, says the chairof the European Health Product manufacturers’ Association (EHPM).

Published: 19-May-2014

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Strong growth in the Americas and Asia is helping the probiotics industry to strong success, while the European market recovers from regulatory challenges by focusing on blends and 'piggybacking claims', say probiotics business experts.

Published: 19-May-2014

Nutritional snacks? Manufacturers misread consumers, says Datamonitor Consumer

Nutritional snacks? Manufacturers misread consumers, says Datamonitor Consumer

Nutritious snacks have not boomed because manufacturers overwhelmed consumers in a category where indulgence remains more important, says the head of food and drink at Datamonitor Consumer.

Published: 13-May-2014

Safe sports nutrition product use is a reality. So are global sports federation rebuttals increasingly ‘outdated’?

Safe sports nutrition product use is a reality. So are global sports federation rebuttals increasingly ‘outdated’?

Terence O'Rorke

Business sector manager - LGC owned Informed-Sport

Contamination concerns mean most athletic and sporting federations advise against them despite near-ubiquitous use among top athletes and sportspeople. Busted doped athletes continue to finger them. But sports nutrition products are in a better place than ever, says product tester, Informed-Sport.

Published: 13-May-2014

‘Boring’ bread needs clever labeling and flavor excitement: Mintel

‘Boring’ bread needs clever labeling and flavor excitement: Mintel

Packaged bread is typically boring and lifeless but clever labeling and flavor innovation should reinvigorate the category, says a Mintel analyst.

Published: 12-May-2014

Marketing whey protein to the elderly 'challenging': Davisco Foods

Marketing whey protein to the elderly 'challenging': Davisco Foods

Polly Olson

Vice President of Business Development, Sales and Marketing - Davisco Foods International

The role of doctors and dietitians in the education of the elderly on the benefits of protein for healthy ageing is key, US whey protein manufacturer Davisco Foods International told DairyReporter.com.

Published: 08-May-2014

Food brands need personalities on Twitter, Facebook and Instagram: Do you have one?

Food brands need personalities on Twitter, Facebook and Instagram: Do you have one?

Food companies need to develop online personalities to successfully connect with savvy consumers who expect a human connection, according to nutritionist and social media guru Jenny Westerkamp.

Published: 02-May-2014

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from new areas is the perfect mix for successful innovation, say experts.

Published: 29-Apr-2014

Insect economics: Insect production could utilise global food waste to produce nutritionally better protein

Insect economics: Insect production could utilise global food waste to produce nutritionally better protein

The huge amounts of food and agricultural produce that end up as waste could be used to feed insects and produce high-quality animal protein that is better for environment, according to Professor Arnold van Huis.

Published: 28-Apr-2014

Little consumer choice in crisp category

Little consumer choice in crisp category

Consumer choice has been tainted by too few brands dominating the crisp category, the founder of a new crisp brand has claimed.

Published: 23-Apr-2014

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial, as well as picking up the pace amid a global population boom to feed the world nutritiously and sustainably, according to FoodNavigator and NutraIngredients senior editors.

Published: 10-Apr-2014

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