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Kellogg’s revamps brand, but significantly?

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.

Related news

UK to begin consultation on food labelling

The UK Government today launches fresh talks which could lead to a new universal way to label the nutritional content of food.

2011 UK carbonate sales fizz while fruit juice stalls

UK volume sales of fruit juices and dilutables fell last year, according to a new report from the British Soft Drinks Association (BSDA) but carbonates, smoothies and sports drinks all saw growth.

Rexam reveals Pepsi trial of 'unique' FUSION aluminium bottle in Italy

Rexam has revealed to BeverageDaily.com that its FUSION aluminium bottle has established a foothold in Europe, with PepsiCo even trialing it in Italy this year, the first launch using a carbonated soft drink (CSD).

Global Industry News

Food-based natural nanoparticle discovery opens debate on safety from FoodQualityNews.com

Indian researchers have discovered carbon nanoparticles (CNPs) in foods such as bread, corn flakes and caramel – increasing the likelihood that consumption of nanoparticles in food is safe.

Researchers explore relationship between taste and temperature from FoodNavigator.com

The temperature of food can affect the way in which we perceive the intensity and profile of certain flavour, according to new research.

Top 5 US yogurt brands - Chobani wins while Danone, Yoplait brands lose out from DairyReporter.com

US yogurt consumers showed their taste for Greek indulgence in an influential 2012 research poll by Harris Interactive, reporting higher satisfaction levels with major brands such as Chobani and surprise below average scores for products including Dannon Activia.

US chewing gum packs going pocket-sized, says analyst from ConfectioneryNews.com

Chewing gum packaging in the US is set to go micro as consumers look for lower priced products, according to an analyst.

Spotlight

Sainsbury claims fastest web food retailer growth

Sainsbury claims fastest web food retailer growth

The UK’s third largest supermarket Sainsbury claims to be the country’s fastest growing online food retailer in...

Export strengths tip EU food and drink industry

Export strengths tip EU food and drink industry

Europe’s food and drink industry has tipped its decade-long downward export balance; a shift defined by strong...

UK dairy co-op buys sports nutrition firm in “added value” move

UK dairy co-op buys sports nutrition firm in “added value” move

UK dairy co-operative First Milk has acquired leading UK sports nutrition player, CNP Professional, as it diversifies...

Tangerine gains license for Vimto branded Bon Bon sweets

Tangerine gains license for Vimto branded Bon Bon sweets

UK firm Tangerine Confectionery has reached a licensing agreement with Vimto to manufacture Vimto Bon Bon sweets.