SUBSCRIBE

Breaking News on Food Marketing and Retailing

Top Headlines

Kellogg UK drops cholesterol-management cereal Optivita

Datamonitor Consumer's head of food and drink said the delisting was no surprise as consumers turned to simple health messaging like fiber and wholegrains

The Kellogg Company has delisted its oat-based Optivita brand in the UK following a decline in consumer demand, but one analyst says the cereal could have suffered from health claim overload.

Related news

News in brief

Papaya liar? Italy issues €250,000 fine over ‘distorted’ health claims

An Italian botanical supplements manufacturer has been given 30 days to pay a €250,000 fine after local authorities busted it for grossly exaggerated and unsubstantiated web-based health claims around immunity, diabetes, HIV, Parkinson’s and Alzheimer’s disease.

'Jacked Power' pre-workout supplement under investigation following woman’s brain haemorrhage

Doctors investigating a Swedish woman’s brain haemorrhage have pointed the finger at the pre-workout food supplement Jacked Power – warning that the event could have been triggered by ingredients chemically similar to amphetamine.

80% of Swedes give keyhole labelling thumbs up

Around 80% of Swedish people think the keyhole labelling system is a good thing, according to a survey published by the Swedish National Food Agency (NFA).

UK food and drink companies see margins ‘flatline’

The largest food and beverage companies in the UK have seen average margins flatline at 5.2% over the past two years, according to research from OC&C Strategy Consultants.

Global Industry News

Crunchy, chewy, and fizzy? PepsiCo seeks to patent chewy granola snacks with carbonated candy from FoodNavigator-USA.com

PepsiCo is seeking to patent a method of making chewy granola bars, bites and other snack products containing carbonated ‘fizzy’ candy. 

Guest article

FIC regulation: When is nutrition labelling mandatory? from FoodNavigator.com

The Provision of Food Information to Consumers Regulation (FIC) is fast approaching the key date in December 2014, after which the majority of its provisions start to take effect. In this guest article, Campden BRI expert Steve Spice addresses some of the most common questions about nutrition labelling.

Endocrine disruptor criteria aim in EC consultation from FoodQualityNews.com

A consultation to help define criteria for endocrine disruptors has been launched by the European Commission.

EFKO grows confectionery fat sales as multinationals make gains in Russia from ConfectioneryNews.com

Fats and oils supplier EFKO has reported sales growth for its confectionery fats division in H1 as multinational confectioners post sales gains in Russia.

Spotlight

Kellogg UK Special K porridge ad banned

Kellogg UK '30% less fat’ Special K porridge ad banned

Kellogg's Special K Multigrain porridge ad claiming fat level supremacy in the market has been banned after...

Elliott review into food supply chain published
Review published in light of horse meat fraud

Elliott Review calls for action to stop food fraud

The UK government has promised action on food laboratories and supply chain audits following the publication of...

Nestlé files patent for kids’ ‘protein balance’

Nestlé files patent for kids’ ‘protein balance’

Nestlé has filed for a worldwide patent for a protein balancing product aimed at children aged 5-15.

UK breakfast boom: Hot cereals up 17.9% in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue...

Asda gluten-free: Pledges to Coeliac UK project nationwide

Asda commits to Coeliac UK’s gluten-free guarantee across all stores

Asda has pledged to stock eight staple gluten-free products across all of its UK stores; a commitment...