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Kellogg UK '30% less fat’ Special K porridge ad banned

Kellogg compared its Special K Red Berry multigrain porridge to other market-leading porridges

Kellogg's Special K Multigrain porridge ad claiming fat level supremacy in the market has been banned after 15 complaints, including one from PepsiCo.

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News in brief

Juncker’s Commission announced: Lithuanian takes health and food safety spot

Lithuanian politician Vytenis Andriukaitis will be the next commissioner for health and food safety, according to an official announcement today which saw several structure changes to the cabinet.

Arla Food Ingredients: High protein Greek-style smoothie ‘unique’

Arla Food Ingredients tells BeverageDaily.com its new Greek-style smoothie product concept is unique in marrying high protein and fruit levels with a lack of viscosity.

Probiotics easier to market as drugs than foods: PRI

The EU’s strict nutrition and health claims regulation (NHCR) which has barred all probiotic claims means 'living microorganism'-based products could be easier to bring to market as drugs, a 4-year-old French group has said.

Danone to expand its children’s range in Russia

Danone will expand its children’s range Danonino globally expanding into Russia and Asia after initial success in Spain and the UK.

Global Industry News

UK brewers drink to bumper year from FoodManufacture.co.uk

The UK saw 170 breweries spring up in the past 12 months, a figure driven by small independent brewers, according to the Campaign for Real Ale’s (CAMRA’s) Good Beer Guide 2015.

Bakeries reduce portion sizes to cut obesity levels from FoodManufacture.co.uk

Bakeries are being forced to shrink the size of their sweet products, as weight-conscious consumers demand better quality desserts with less sugar and fewer calories.

Smokers consuming too much sodium may have greater rheumatoid arthritis risk: Study from FoodNavigator.com

Smokers who consume high amounts of sodium may have an increased risk of rheumatoid arthritis (RA), according to a Swedish study.

Kids exposed to cadmium in dark chocolate - but they'd have to eat a lot to exceed health limits from ConfectioneryNews.com

A study says regular dark chocolate consumption raises children's exposure to cadmium but they would have to eat over 100 regular sized bars a month to exceed health guidelines.

Hilton Food Group grows in Western Europe from GlobalMeatNews.com

Specialist retail meat packing business Hilton Food Group has seen continued growth in Western Europe, which has helped push up profit after tax by 1.8%, to £10.2m, for the 28 weeks to 13 July 2014.

Spotlight

UK home baking sales, volume dip 2014: IRI

UK home baking future ‘less dynamic’

UK home baking declined in value by 3.2% for the first half of 2014 and will continue...

Honey Nut Shredded Wheat no added sugar complaint

ASA upholds Honey Nut Shredded Wheat 'no added sugar' complaint

Cereal Partner UK's advert for Honey Nut Shredded Wheat is misleading in its use of a 'no...

Elliott review into food supply chain published
Review published in light of horse meat fraud

Elliott Review calls for action to stop food fraud

The UK government has promised action on food laboratories and supply chain audits following the publication of...

Commission ups CAP budget by €30m to alleviate Russian ban

Commission ups CAP budget by €30m to alleviate Russian ban on EU agri products

The European Commission says it will increase its €60m Common Agricultural Policy (CAP) budget by a further €30m to...

Nestlé files patent for kids’ ‘protein balance’

Nestlé files patent for kids’ ‘protein balance’

Nestlé has filed for a worldwide patent for a protein balancing product aimed at children aged 5-15.