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Breaking News on Food Marketing and Retailing

Top Headlines

“This is a good move for Raisio. They are the correct parent of this niche brand.”

Raisio brings cholesterol-lowering Benecol home for €90m

“J&J should have sold it 10 years ago,” is one analyst’s appraisal of Finnish agro-food giant Raisio’s buy-back of the licensing rights to its cholesterol lowering, plant stanol-based Benecol brand today, referring to US market difficulties for the European sector leader.

Not so sweet? Honey Monster cereal value to plummet €10m

Raisio will reduce the book value of Honey Monster cereal by €10m – a move that comes just weeks after its multi-million brand revamp of the product.

Nestlé gluten-free cornflakes hit Europe

Cereal Partners Worldwide (CPW) has developed Nestlé gluten-free cornflakes for select European countries to capture increasing interest from non-celiac dieters.

Special edition: Functional foods

Phood booed: Why big pharma fails at functional food

Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.

‘Elegant’: Dutch group seeks traditional health claims regulation

A Dutch healthy foods and supplements association has proposed a traditional claims regulation or amendment to EU health claim laws it says would ‘elegantly’ solve the ongoing and stalled imbroglio about how traditional food use data can back claims.

EFSA health claim opinions

EFSA rejects prunes for kids bowel function; carbs non-characterised

The EU’s central science agency has rejected a health claim submission linking prunes (Prunus domestica L) with normal bowel function in under-3s for a lack of infant-specific data. A carbohydrate-based claim was also rejected while zinc and selenium submissions won positive opinions.

Spotlight

‘Too early to declare victory’ with Coca-Cola Life: CCE

‘Too early to declare victory’ with Coca-Cola Life: Coca-Cola Enterprises

Coca-Cola Enterprises (CCE) says it is too early to ‘declare victory’ with stevia-sweetened cola Coca-Cola Life after...

Truffles: Mainstream ingredient for everyday products?

Truffles: Can and should they become a mainstream ingredient for everyday products?

Truffles can be brought to a wider population without sacrificing their exclusive appeal, though price remains a...

Nestlé files patent for kids’ ‘protein balance’

Nestlé files patent for kids’ ‘protein balance’

Nestlé has filed for a worldwide patent for a protein balancing product aimed at children aged 5-15.

Baobab drink brand Matahi educates consumers

Launching a baobab brand is about educating consumers and telling a story, says drink startup

Consumers need to be taught what the ‘unknown’ baobab fruit is, according to beverage newbie Matahi.

Brain health drinks gaining global traction: Canadean

Brain health drinks gaining global traction: Canadean

Drinks boating polyphenols and other ingredients that boost brain health are winning over more adult consumers, according...

Yildiz still lacks 'power brands' after United Biscuits buy: Analyst

Yildiz still lacks 'power brands' after United Biscuits buy: Analyst

Yildiz Holding's acquisition of UK United Biscuits makes it the world's third largest biscuit player, but now...

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