The personalized confectionery market reached an estimated worth of over $12bn in 2013, according to market research firm Canadean.
The intelligence company said that new technologies had allowed large confectioners to tailor products to consumers’ individuality, helping the market to grow.
For example, Cadbury Australia’s ‘Joy Generator’ allows consumers to purchase a Dairy Milk bar that matches their personality based on their Facebook profiles likes and interests. The company has attracted consumers with a Joy Generator machine on the streets of Sydney and plans an app on the Cadbury Dairy Milk Facebook page.
Canadean also flagged Hershey’s partnership with 3D Systems to create 3D-printed chocolate as another technology that could lead to ultra-personalization quicker and easier than ever before.
Catherine O’Connor, senior analyst at Canadean, said: “3D printing is fast becoming a game-changer for the confectionery industry. Over 7% of confectionery consumption globally is driven by consumers’ search for products that are personalised to them, and companies can use new technologies to offer consumers a choice that literally reflects their image, such as their face printed in chocolate, or an edible replica of their own design.”
She added that consumers were prepared to pay more for personalized products and that the trend could boost brand loyalty.