SUBSCRIBE

Breaking News on Food Marketing and Retailing

Headlines > Consumer Trends

Read more breaking news

 

 

Teatime tweets drive food manufacturers’ sales

By Mike Stones+

02-Apr-2014
Last updated on 02-Apr-2014 at 14:08 GMT2014-04-02T14:08:32Z

Timing your tweets right could boost sales of your products

Timing your tweets right could boost sales of your products

Timing social media posts to reach customers at key times of the day – such as before teatime – is helping food manufacturers to boost sales and engage new customers, according a seminar at the Foodex trade event last week.

Speakers from Wyke Farms, Mash Direct and the National Farmers Union (NFU) highlighted the importance of timing messages during this Big Video Debate, organised by the Food Manufacture Group.

Jack Hamilton, marketing director at Mash Direct, said tweets timed to reach shoppers around teatime, when food was on their mind, were paying off for the Northern Ireland-based manufacturer of vegetable accompaniment products.

Mash Direct uses Twitter throughout the day but generally confines Facebook posts to out-of-work hours.

Richard Clothier, md of Wyke Farms, said messages timed to reach shoppers before the school drop off or collection had worked well for the firm. “Also I know a number of retailers are focusing on these times of the day because they know the daily shop is going to happen after the school drop off or before kids are picked up from school,” said Clothier.

‘Should drive purchasing’

“If you get the message to them an hour before they shop, that should drive purchasing.”

Paul Brandley, senior social media adviser with the NFU, said research had revealed messages delivered early in the day were effective. “Research has shown people check their mobile phone within two minutes of getting out of bed,” said Bradley.

“So, when we have a big message to push, we try to get that out at 6.30am, or even earlier, so it’s waiting for them in their social feed when they turn their alarm off.”

Meanwhile, the forum speakers advised food and drink manufacturers to embrace social media more actively in a bid to boost communication with consumers and drive sales of their products.

Watch the Food Manufacture Group’s video highlights from Foodex here.

Foodex took place at the National Exhibition Centre, near Birmingham between March 24–26.

Tiny plants with huge potential: Introducing LENTEIN Plus and mankai

Tiny plants with huge potential: Introducing two new players to the plant-based protein market

Two firms that generated a lot of buzz at the IFT show this year...

Flavour tourism: On the trail of Europe's future trends

Flavour tourism: On the trail of Europe's future trends

What will the next flavour trends be, where does inspiration come from and how...

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Julian Mellentin

Director, New Nutrition Business

The ins and outs: Are firms shifting to vertically integrated supply chains?

The ins and outs: Are firms shifting to vertically integrated supply chains?

Outsourcing. It's no secret it can bring big financial and logistical gains. But in...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Is personalised nutrition about to go public in a big way?

Is personalised nutrition about to go public in a big way?

Radek Sali, CEO,Swisse Wellness;

François Scheffler, head, BASF human nutrition;, Loren Israelsen, president, United...

Game on: Probiotics & sports performance

Game on: Probiotics & sports performance

Dr Ralf Jäger

Co-founder and partner, Increnovo

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult and leading academics expressed frustration at what they see as unfair and opaque...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

‘Wine world is under attack, and needs to up its game’, Wine Economist

‘The wine world is under attack, and it needs to up its game’, Wine Economist Mike Veseth

Eminent wine writer and economist Mike Veseth warns that the wine world needs to...

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

GM camelina matches fish oil omega-3 levels

The road to fish-oil equivalent GM camelina

Rothamsted Research has achieved omega-3 levels comparable to fish oil in its first GM...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

All diets work if you stick to them: Research

Little difference between diets, it's the sticking that counts: Research

Dr Bradley Johnston

senior scientist, the Hospital for Sick Children's Research Institute

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...