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Research points to retail value of investment in packaging

By Guy Montague-Jones , 01-Jun-2011

A lot of progress has been made to reduce the costs that packaging brings to retailers but more could be done to make food products stand out on shelves, according to EHI Retail Institute.

Talking at the Interpack trade show in Dusseldorf last month, Marco Atzberger, VP of research services at Germany-based EHI Retail Institute explained the main retail requirements relevant to packaging.

Atzberger identified marketing and cost as two top priorities for retailers. But the retail research specialist explained that more progress had been made to bring down costs and simplify product handling than has been on the marketing side.

He said EHI research suggests that investment in finding ways to make food packs stand out on shelves can really deliver results.

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