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I read this piece and believe we are pointing in the wrong direction. Chill and fresh is exciting with added value.
Frozen, by and large, does not appear to offer the same innovative experience and added value to customers.
We should evaluate customer needs and not frozen food needs.
But I do agree the culture of the supermarkets drive added value,experience and innovative positions at point of sale.
Posted by Tom Docherty07 February 2013 | 13h08
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