Market Trends

Organic food enjoys high levels of youth support ©iStock

Youth support for organics swells

By Katy Askew

Austrian teenagers and young adults are “especially interested” in the origin of the food they consume and want organic production methods to be further adopted in the country, a new survey reveals.

Free-from sales benefit from 'health halo' - but can they maintain this reputation? ©iStock

What categories will win as free-from foods gain popularity?

By Katy Askew

Demand for free-from foods has jumped in Europe as consumers buy into the concept as part of a broader understanding of what constitutes a “healthy lifestyle”. FoodNavigator examines the categories that will be the biggest winners.

Consumers are looking online for insight but are confused by the answers they are finding ©iStock/ArtemSam

Are fragmenting attitudes to health a threat to food brands?

By Katy Askew

New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...

Offer more on the go vegan products, Vegan Society urges ©iStock/NataliaBulatova

Vegans want ‘on the go’ innovation

By Katy Askew

Vegan consumers want more “grab-and-go” options in foodservice and retail channels, a new survey reveals, pointing to a white space for food sector innovation.

Awareness of the positive role protein plays has jumped ©iStock/triocean

Infographic

The protein challenge: meeting global demand

By Katy Askew

The food sector has witnessed a jump in demand for protein. But conflicting pressures mean this complex issue requires a nuanced response and leadership from the food industry.

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